Dane Jasper is the CEO and co-founder of Sonic, an internet telecommunications company based in the Bay Area of California. The largest independent internet service provider in Northern California, Sonic has been a leader in the industry since 1994.
At this year’s Fiber Connect, Sonic was awarded the 2019 Star Award. This award recognizes a person, community or company that has gone above and beyond what is expected in the advancement of fiber to the home. Sonic has been committed to supplying local communities with fast, affordable connectivity since its inception. This year, the company deployed its largest expansion of gigabit fiber network to date throughout the Bay Area.
Optics sat down with Jasper recently to reflect on the award and the high-quality fiber service Sonic provides throughout Northern California.
Fiber Broadband Association: In your own words, why do you think you and your company received this award?
Dane Jasper: Sonic has deployed fiber in competitive environments over a large geographic region, delivering 1 Gbps service for only $40 per month. Our simple product and pricing have resulted in consumers making the choice to switch from copper to fiber services.
FBA: The Star Award recognizes a person or company that’s gone above and beyond what is expected to advance fiber to the home. What do you think your company has done differently to advance FTTH in the Bay Area?
DJ: Sonic has deployed large amounts of fiber, but also delivered it with amazing customer care. From our sales teams to our call center, we’re all California-based, friendly local people. Our members have responded really well to this approach.
FBA: Sonic recently announced one of the biggest gigabit fiber expansion to date. Why do you think this expansion is so important for those living in the Bay Area?
DJ: For too long, consumers who wanted fast internet access had only one choice: cable. With Sonic’s fiber to the home projects, we’re now presenting a new, far better option for them to switch to.
FBA: How does it feel to be recognized by your peers as a shining example in the fiber industry?
DJ: Speaking for myself and the whole Sonic team, we’re very pleased to achieve this milestone recognition.